OLIVIER MERZ
Head of International Web Marketing
11 years of professional experience including 5 years at the International (UK and USA)
MBA in Marketing
222, rue Ferdinand Mathias
592600 Hellemmes Lille
Tél. 06 78 23 62 83
Oliviermerz@gmail.com
Web Marketing :
- Definition of Web Marketing strategies
- Implementation of commercial plans
- e-Mailing campaigns management specialist
- SEO expert : Search Engine optimisation and control of online advertising
- Development of affiliation programme and partnerships
- e-Merchandising optimisation
- Traffic, revenues, ROI and conversions analysis
Project Management on an International scale:
- PMP Certified Project Manager
- Sound organisational and planning skills (work on several International Projects concurrently)
- Working to deadlines and clear commitment to excellence
- Excellent interpersonal and client facing skills
- I enjoy working in a team and I am successful in team building and management
Technical skills:
- Thorough knowledge of HTML, Javascript, CSS, PHP and ASP. I have developed many websites using these scripting languages
- Very good knowledge of SQL and Relational Databases such as Access and Mysql
- Very good command of Word, Excel, Power Point, Outlook. (Creation of macros)
- Ms Project
- Very good knowledge Windows
Language skills:
- French: Mother tongue
- German: Good working knowledge
- Dutch: Currenly learning
Education:
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NYU
University of New York |
Project Management | 2005 |
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Rouen Business School | MBA in Marketing | 1998 - 1999 |
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International Commerce Institute | Masters degree in Marketing Head of class |
1994 - 1998 |
Miscellaneous:
Sport : Running, soccer
Travel : England (I lived in London for 2,5 years), Canada, Spain, Greece, Italy, Mexico, Panama, Portugal, Dominican Republic, Sweden, USA(I lived in new York for 2 years)
Employment History:
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Head of Web Marketing | 4 brands :
ThomasCook, Neckermann, Pegase, ThomasCook Airlines
Permanent contract Since January 2009 - Team construction and management (5 people) - Functional management (29 people) - Responsible for the Web marketing strategies of 4 brands - In charge of all commercial plans - Coordination of all Internet commercial operations, email campaigns and online advertising programmes Results: Currently working on it, i will soon give you more information on my results. Key achievements: Currently working on it |
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Head of International Web Marketing
Permanent contract From September 2007 to January 2009 - Team construction and management (12 people) - Responsible for the Web marketing strategies of 11 countries: (UK, BE, CH, AT, PT, ES, IT, GR, SWE, NOR, RU) - In charge of all commercial plans - Coordination of all Internet commercial operations, email campaigns and online advertising programmes Key achievements: - Launch of La Redoute Italy e-commerce site, emailing campaigns and online advertising - Improvement of all website shopping experience and optimization of the navigation bars - Improvement of emailing campaign production process - Increase in global online sales by 42% over previous year - Development and launching of Private Sales programme for all countries (Objective: euros 50 million turnover) |
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e-commerce Manager
Permanent contract September 2005 to September 2007 - Responsible for the Home Textile & Deco market's Internet strategy and commercial plans - Coordination of all Internet commercial operations and projects - Management of a € 400.000 online advertising budget - Follow up and optimisation of the ROI, traffic, search engine positions Key achievements: - Increase the online sales by 95% over previous year (Turnover: € 78 millions euros) - Launch of Shop in Shops, Flash Sales, Private Sales, Shopping Guides - Overhaul of the product page (Display, Content, Functionnality) - Winner of the "Pole Position award" La Redoute internal trophy - Best Web innovations |
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International Business Technology Director
Permanent contract (US contract) August 2003 to August 2005 - Responsible for all Web Marketing projects: - e-Mailing campaigns, search engine registration - Traffic and revenues analysis - Technical project management (technology: C, ASP, XML, .Net) - Production, quality and costs follow up - In charge of all websites' content management Key achievements: - Development from scratch of a Marketing e-mail campaign system (email design, e-mail sending, tracking, Marketing analysis and corrective actions). This new system increased the turnover by 4% over previous year. - Development and launch of a new product: A fully automatic Web based information system (Clients : TotalFinalElf, BP, Shell) - Project Management of a Search Engine using semantic |
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Internet Project Director
Permanent contract July 2002 to August 2003 - Contributed to the development of the company's Internet strategy - Project Management of TotalFinaElf's Intranet Search Engine |
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Internet Project Manager
Short term contract January 2002 to July 2002 - Client interface, researches and Internet strategy proposals - Costs estimation, Budget and Schedule development - Usability researches, technical and creative briefs and sitemap proposition - In charge of writing proposals for Requests for Proposals - Definition of Technical and Functional Projects scope - Team construction and management (12 people on average) - Responsible for web marketing activities (tracking, stats, e-mailing campaigns) Key achievments: Web site project management: LVMH (382.000 Euros) Michelin F1 (305.000 Euros) France Telecom (85.000 Euros) Mattel (en moyenne 77.000 Euros par an) Awards : Winner of the Boursoscan 2003 Grand Prix 3rd runner of the SFAF Grand Prix |
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Internet Project Manager
Permanent contract (UK contract) October 1999 to January 2002 - Client interface, researches and Internet strategy proposals - Costs estimation, Budget and Schedule development - Usability researches, technical and creative briefs and sitemap proposition - In charge of writing proposals for Requests for Proposals - Definition of Technical and Functional Projects scope - Team construction and management (12 people on average) - Responsible for web marketing activities (tracking, stats, e-mailing campaigns) Key achievments: Web site project management: Cartoon Network (£458.000 per year) Conran Online Shop (£250.000) Panasonic (£142.000) AMD (£199.000) British Council (£90.000) Bentley Motors (£46.000) British Telecom (£10.000) Awards : - BAFTA 2000 - Best entertainment website (Cartoon Network) - New Media Age Trophy - Effectiveness 2001 (Cartoon Network) |
